The July PedBikeTrans seminar looked at communicating effectively to maximise the reach of our message. Ronsley Vaz gave us food for thought on the importance of 'voice' in creating a movement. Ronsley is an author, his podcasts are followed by a massive global audience, and he is the founder of audio marketing agency Amplify which gives brands a voice. As someone who is not a transport professional or even someone with an interest in the field, Ronsley started the session by